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A man with tattoos on his arm and a wristwatch operates a professional camera on a tripod in a studio setting.
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BUILD A BODY OF WORK THAT ACTUALLY DRIVES RESULTS.

We partner with businesses and personal brands to create consistent, strategic content that builds trust, brand authority, and brings in customers.

Not just one-off content that looks good, we create calculated content that moves the needle.

Watch: how we help brandS grow with strategic content

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you’ve tried content.

it didn’t work.

here’s why.

you’ve tried content.

it didn’t work.

here’s why.

Most businesses have been sold the same outdated lie: that one flashy video every six months will transform their brand.

It won’t.

Today, attention is earned over time.

One video won’t change your business, but a consistent cadence of calculated content will.

You don’t need viral hits; you need intentional, purposeful content published regularly.

Content that’s rooted in strong brand pillars.

Content that builds trust, credibility, and drives real-world results.

That’s where we come in.

We don’t do random.

We help you build a body of work designed to win trust and bring in business.

a note from the founder.

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A young man with tattoos on his arms, wearing a black t-shirt, black pants, and white sneakers, is standing against a plain background with his arms crossed.
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I’ve been creating content for brands and my own personal platforms since I was a teenager.

Over the years, I’ve seen the same story play out time and time again:

A business hires a videographer to do one massive shoot, hoping that one video or set of polished photos will carry their entire online presence for the next year.

It never does.

That's not how content works anymore.

Betting everything on a single video's success sets unrealistic expectations and leaves brands disappointed with zero tangible growth.

I founded The Calculated Feed to solve this very issue.

We don’t just show up with a camera.

We integrate deeply into your business.

Take time to genuinely understand your goals (whether it's driving sales, building your email list, increasing brand awareness, or becoming a known name in your industry),

And use content as the vehicle to sustainably achieve those goals.

how we operate.

A young man with tattoos on his left arm operating a professional camera on a tripod in an indoor setting.
A person using a stylus to interact with a tablet displaying a list of email messages, sitting at a table with a black folder or laptop cover nearby.

Our signature Regular Content Plan (RCP) model is how we work with every client.

It’s not a one-off shoot, it’s a strategic partnership built around momentum.

We handle everything end-to-end:

  • Pre-production and content planning

  • On-location video and photo shoots

  • Editing, post-production, and creative direction

  • Strategic rollout and monthly performance reviews

We know you’re already wearing too many hats. So we make this process seamless.

You stay focused on growing your business. We make sure your content keeps pace.

choose your tier.

Every brand is unique, which is why we offer gour tailored content solutions to match your needs and growth goals:

  • Intent: Establish a consistent presence

    • ½ Day shoot per month

    • 4 Reels per month

    • 10 Edited Photos per month

  • Intent: Level up your consistency

    • ½ day shoot per fortnight

    • 8 reels per month

    • 10 edited photos per month

  • Intent: Grow your brand and presence fast

    • 1/2 day shoot per week

    • 12 reels per month

    • 20 edited photos per month

  • Intent: Create an ‘always on’ content engine

    • 1 full day shoot per week

    • 20 reels per month

    • 30 edited photos per month

what we create for our clients.

Here’s a look at the kind of content we produce. Because results matter, but so does the craft.

@JK.JAMES.KELLY

@O2PERFORMANCEAU

@THETOBYDAVIS

work with us.

Ready to turn your feed into a growth engine?


Hit the button, answer a few quick dropdowns, and we’ll book a discovery call.